Skip to main content

privacy notice

United States and Canada
Privacy notice to our customers in the United States and Canada
Effective Date: January 1, 2020

Whirlpool Corporation, Whirlpool Canada LP, and their brands, which include Whirlpool®, Maytag®, KitchenAid®, Jenn-Air®, Amana®, Gladiator®, Roper®, Estate®, Yummly®, EveryDrop®,Swash®, Inglis®,  Affresh®, and Speed Queen™ (Canada only) (together “Whirlpool”, “we” or “us”), values your trust. This Privacy Notice describes how Whirlpool will collect, use, and share Personal Information (defined below) in locations where this notice is posted, including on websites and apps (each, a “Website” or “App”), as well as our smart appliances that connect to the Internet through the Apps using Whirlpool’s cloud-based services (“Smart Appliances”). By using a Website, App, or Smart Appliance (each, a “Service”), you acknowledge the collection, use, and disclosure of your information as described in this Privacy Notice. Some of our other services or offerings may be governed by their own privacy notices, which we share with you through those services or offerings. This Privacy Notice is not a contract and does not create any legal rights or obligations.

 Summary of Key Provisions:


We collect information you provide to us directly and also collect information about your activities when you use our Services. We may also receive information about you from other parties. For example, we may collect your contact information, payment and billing information, Whirlpool account information, preferences, purchase history, location, and product and ownership information.  We may also collect your IP address, Smart Appliance ID, the type of browser and operating system you use, your navigation through our Services, and other information about your use of our Services. We may also collect images, audio, and video you submit or allow the Smart Appliances or Apps to capture. We or our vendors may use cookies and other tracking technologies to recognize you when you visit our Websites. 


We use your information for our business purposes.  For example, we use your information to operate and improve our products and services, understand your interests, respond to your requests or questions, confirm and fulfill your order, provide customer service, provide product maintenance and troubleshooting, verify your requests, manage security and prevent fraud or criminal activity, send you marketing communications, and for other purposes we may notify you of from time to time.


We may share your Personal Information with our affiliates, our service providers, our business and marketing partners, to comply with laws, to protect ourselves or enforce our rights, in connection with a business transfer, or in other situations where we provide you with notice. Cookies and tracking technologies are used on our Services, which allows us, advertising networks, social media companies, and other providers to place or display ads relevant to you on our Services, as well as on other websites, apps, services, or devices  you may use. Otherwise, we will only share Personal Information with unaffiliated parties for their direct marketing purposes with your consent.


We use cookies and other technologies to recognize you on unaffiliated party websites so that we can display targeted ads and other content that is tailored to your interests.  We adhere to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You can opt-out of interest-based advertising by visiting (U.S. residents) or (Canadian residents). Our Websites may also allow you to manage your cookie preferences.


You may opt-out of receiving marketing messages from us by contacting our Privacy Office or by using the unsubscribe link in our emails.  You may correct your information or delete your account using the account settings on this Website or App. 

If you are a California resident, you have the right to request access to certain information we collected about you, request deletion of your Personal Information (subject to certain exceptions), and request to opt-out of the “sale” (as defined under California law) of your Personal Information.


We take reasonable steps to protect your information, but please be aware that no transmission of information over the Internet is 100% secure.


Our Services may contain links to websites or apps owned by other companies.  We recommend that you carefully review their privacy notices.


Our Services are not directed to children under the age of 18.


Whirlpool complies with the Privacy Shield Principles for all onward transfers of personal data from the EU and Switzerland, including the onward transfer liability provisions.


Please review the “Effective Date” at the top of this page to determine when this Notice was last revised.

Contact us:

You may contact us by email at, or by mail at Chief Privacy Officer, Whirlpool Corporation, 2000 N. M-63, MD 2533, Benton Harbor, MI 49022 U.S.A. You may also contact us using the toll free number or web form available on the Contact Us page of our websites.



We collect two types of information:  Personal Information and Other Information.  “Personal Information” is information that can be used to identify or is reasonably linkable to you as an individual, and may include Usage Information.  “Other Information” is information that is not reasonably linkable to an identifiable individual, including information that has been de-identified or aggregated.


1. Information you provide directly to us

You may provide your Personal Information in a variety of situations, including when you sign up for a Whirlpool account, contact us, sign up to receive communications from us, purchase a product or service, submit your product registration, submit a customer service request, enter a sweepstakes or contest entry, provide us feedback or survey responses, or otherwise use any of the Services. Personal Information you provide may include:

●        Contact information, such as your name, email address, mailing address, social media information, phone number, etc.

●        Billing and payment information, such as your credit card number and billing address

●        Whirlpool account information, including your user name, account number, and password

●        Product and ownership information and purchase history

●        Preferences, such as product wish lists, order history, and marketing preferences

●        Feedback about our products and services

●        Other information that you choose to share with us

We also may give you the option of submitting Personal Information, such as email address, of other individuals so we can send them invitations to use the Services (for example, to let them connect to your Smart Appliance). 

Our Apps and Smart Appliances may collect images, video, audio, or other content. For example, a Smart Appliance might capture images of your food to recognize and automatically cook it, you might submit photos of suspected product issues so that we can help you resolve them, or you might tell us what cooking or laundry task you are performing so we can offer you customized tips.  We might also collect information from you to help us improve our products and services.  

2. Usage Information

Whirlpool, our business partners, and our service providers may use technologies that collect information about how you interact with our Services, emails, advertising, and content ("Usage Information").  Usage Information may include: (i) your device ID and IP address, which is a unique set of numbers assigned to your computer by your Internet Service Provider (ISP); (ii) the type of browser and operating system you use; (iii) your Smart Appliance ID, serial and part numbers, and the IP address of your home router when you connect a Smart Appliance to our network; (iv) the physical location of your device or Smart Appliance (as determined, for example, using satellite, cell phone tower, and WiFi signals); and (v) other information about your online session, such as the URL you came from to get to our Websites and the date and time you visited our Websites or used our Apps. 

After you connect your Smart Appliance to our network, we may automatically collect information from the Smart Appliance on a periodic basis, including status (such as whether the Smart Appliance is off or on, and details about the cycle or function it is performing), instructions that have been entered on the Smart Appliance, and aspects of its environment that may affect how it operates (such as input voltage, signal strength, and air temperature). We may track and collect App usage data, such as the date and time the App access our servers, what information has been downloaded to the App, and the instructions that are transmitted to the Smart Appliance.


The technologies used to collect Usage Information include but are not limited to:

Cookies.  A cookie is a small text file that is stored on a user’s computer for record-keeping purposes.  We use cookies to improve your experience on our Websites, such as to allow you to return to the Website more easily, hold your shopping cart, or save your language preferences.  Our service providers and business partners may also use cookies and other tracking technologies to collect information from visitors to our Websites.

We use both session ID cookies and persistent cookies:

●        A session ID cookie expires when you close your browser.  We use session cookies to make it easier for you to navigate our Websites.

●         A persistent cookie remains on your hard drive for an extended period of time.  We set a persistent cookie to store your account settings so we can identify you the next time you visit or enable some functions on our Websites.  Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our Websites.

Our Websites may allow you to manage your cookie preferences by clicking on the Do Not Sell My Info link that may be in the footer of those websites.  Your Internet browser may also provide you with the ability to delete cookies. If you limit or reject cookies, your ability to use our Websites may be limited.

Web Beacons.  Web beacons (also known as “clear GIFs” or “tracking pixels”) are tiny electronic image files that can be embedded within a web page or included in an e-mail message, and are usually invisible to the human eye.  When used in our web pages, web beacons may tell us such things as: how many people are visiting our Websites, whether they are one-time or repeat visitors, which pages they viewed and for how long, how well certain online advertising campaigns are converting, and other similar usage data.  When used in our e-mail communications, web beacons can tell us information such as the time an e-mail was opened, if and how many times it was forwarded, and what links users click within the e-mail. Based on this information, we can adjust the content, products, services, and promotions we provide you to better meet your interests, and make you aware of Whirlpool products, services, and offers in which you may be interested.

3. Information Provided From Other Parties

We may receive Personal Information about you from our vendors and other third-party sources, including commercially-available sources, social media platforms, and providers of third-party products or services, and combine thisPersonal Information with other Personal Information that we have collected. We may also receive information from other- parties’ products or services that you connect to the Services.  For example, if you connect your Smart Appliance to another party’s smart home service, that party’s service might transmit data to your Smart Appliances, Apps, or us.


We may de-identify or aggregate Personal Information to create Other Information. We use Other Information for a variety of purposes, including to understand our customers and improve our products and services. 


Personal Information.  We use Personal Information to provide, support, and improve our products and services, to operate, maintain, and improve the Services, for troubleshooting and maintenance (including for warranty purposes), to better understand how our Services are used, to communicate with you about your account or appliance (including for product service and warranty issues), to conduct surveys, to administer and evaluate your eligibility for offers and promotions, for research and development, to verify requests made pursuant to this Privacy Notice, for security purposes, and, if necessary, prohibit or restrict access to our Services. We also use Personal Information to send you marketing communications and offer you products, services, and customized offers from our various brands and from selected other parties.  For example, we may send you a notification when your Smart Appliance needs to be replenished with a refill or replacement item and may direct you to a third-party business partner from which you can purchase that item. We may also provide you with customized offers, such as warranties or accessories, based on your use of the Services. We may also use your Personal Information to better understand what products and services interest you.

We may also use your Personal Information in other ways we notify you about at the time we collect your Personal Information.  In Canada or where otherwise required by law, we will obtain your consent for marketing activities.

Other Information.  We may use Other Information for any purpose, unless prohibited by law.  Where Other Information is combined with Personal Information, we will treat this combined information as Personal Information as long as it stays combined.


We may share Other Information with other parties for any purpose, unless prohibited by law.  We may also share your Personal Information in the following circumstances:

●        With Our Affiliates.  We may share your Personal Information with Whirlpool’s family of affiliated companies and brands.

●        With Our Service Providers and Vendors.  We may share your Personal Information with our service providers and vendors to allow them to provide services (such as data analysis, marketing, surveys, data hosting, information technology, payment or loan processing, customer support, warranty services, advertising services, email delivery, and auditing).

●         With Business and Advertising Partners.  With your consent, we may share your Personal Information with other parties to allow them to send you marketing communications including about their own products and services.  Cookies and tracking technologies are used on our Services, which allows us and advertising networks, social media companies, and other providers to place or display ads relevant to you on our Services, as well as on other websites, apps, services, and devices you may use.

●        Public Posts.  When you post comments or content (such as reviews or recipes) on message boards, blogs, or other interactive features in connection with our Services, your name, city, state, and additional information may be viewable by others.  Be careful when deciding to make any of your Personal Information available through the Services. If you use any social media features offered through the Services, such as a Like button, share button, or other features, these features may collect your information, such as your IP address or which page you are visiting, and may set cookies to enable the features.  Your interactions with these features are governed by the privacy policies of the social media platforms.

●        With Other Users of the Smart Appliance. If you choose to allow others to connect to your Smart Appliance or accept an invitation to connect to another user’s Smart Appliance, the Smart Appliance’s other users may be able to view information related to your usage.  If you sell or give away the Smart Appliance, we may share Other Information related to that smart appliance with the new owner (for example, total number of cycles that the Smart Appliance has run).

●        Legal Disclosure. We may use or disclose Personal Information or Other Information as we believe necessary:  (1) if we determine a policy violation has occurred, to enforce our rights, or to enforce our Terms of Use; (2) if we believe such disclosure is necessary to identify, contact, or bring legal action regarding the rights and property of Whirlpool or its affiliates; (3) to enforce our rights or protect against unauthorized access to our systems or other inappropriate use of our Services, products, or other services; (4) to comply with laws, regulations, court orders and subpoenas or similar requests for information by authorities; (5) to protect your safety and the safety of others; and (6) to assist us in fraud prevention or investigation.

●        Business Transfer.  We may disclose Personal Information or Other Information in connection with a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).


Select parties may place advertisements for our products and services on websites operated by others.  These parties may use cookies and web beacons to measure the effectiveness of our ads and to determine the content and advertising to offer you based on your interests. To support these activities, Whirlpool, our service providers, and business partners may use information about your visits to our and other websites.  We comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). If you would prefer not to receive interest-based advertising, you can opt-out of this activity at the DAA website at (U.S. residents) or Digital Advertising Alliance of Canada (DAAC) website at ( Canadian residents).

Some of our Websites may also allow you to manage your cookie preferences by clicking on the Do Not Sell My Info link that may be in the footer of those websites. 

Your browser may offer you a "Do Not Track" option, which allows you to signal your preferences to certain website operators that you do not want them to track certain of your online activities.  However, our websites do not support Do Not Track requests at this time.

Please note that even if you choose to remove your information or opt-out, you will still see advertisements while browsing online.  However, the advertisements may be less relevant to you and your interests.


Your Right to Opt-Out.  You may inform us that you do not want Whirlpool to use your Personal Information to provide you with offers or send you newsletters, emails or other marketing communications, by sending your request using the information in the Contact Us section of this Notice (below). You may also unsubscribe from receiving promotional communications from a Whirlpool brand by clicking on the unsubscribe link provided in that brand’s promotional emails.  However, please note that you cannot opt-out from all communications, as Whirlpool and its brands may need to send you information related to our products (for example, warranties or service reminders), your orders, or your accounts.

You may also use the contact information below to withdraw your previous consent to share your Personal Information with other parties (other than our service providers), or to request removal of your Personal Information from our message boards, blogs, or other interactive features on our Websites.  In some cases, we may not be able to remove your Personal Information, in which case we will let you know why.

Your Ability to Review/Correct.  You may review, correct, or update your Personal Information by contacting us, or if you are a registered user, through your account settings.  After your account is deleted/terminated, your information may not be deleted in its entirety from our systems. We may retain backup copies of your information, including to assist with any legal obligations, resolve disputes, and enforce our agreements.  We will retain your information for as long as necessary to fulfill the purposes of processing described in this Notice. Keep in mind that we may have multiple accounts for you, and updating or deleting one account may not update or delete all of them — for example, your website account may differ from your App account.

Your Smart Appliances Choices.  You may choose to receive notifications about your Smart Appliance (such as notification of cycle completion) through our Apps, which may include notifications through text message or email.  You may select which notifications you would like to receive, or disable notifications, by changing your settings.

You can delete your Smart Appliance from within your App at any time, or delete your App account at any time within your App. When you take either of these steps, your Smart Appliance will stop transmitting data to Whirlpool.  To confirm that your Smart Appliance is not transmitting data to Whirlpool, double check that your Smart Appliance is disconnected from your router (such as by resetting your Smart Appliance's network settings or having your appliance "Forget" your home network). This will prevent you from being able to use the connected features of your Smart Appliance.  If you disconnect your Smart Appliance from our network, we will continue to handle and protect any information we have previously received in accordance with this Privacy Notice.

California Residents: Your California Privacy Rights.  If you are a California resident, California’s Shine the Light law permits you to request and receive information about disclosure of certain of your Personal Information to other parties for their direct marketing purposes.  It is our policy not to share Personal Information (as defined in California’s Shine the Light law) with unaffiliated parties for their direct marketing purposes without your consent. Please note that our brands are part of Whirlpool and are not unaffiliated parties for purposes of this Privacy Notice.

California residents also have the right to make the following requests. We will not discriminate against you because you exercise any of these rights.

●        Access – You can request that we disclose to you the categories of Personal Information we collected about you, the categories of sources from which we collected the Personal Information, the categories of Personal Information we sold or disclosed, our business or commercial purpose for collecting and selling your Personal Information, the categories of third parties with whom we shared your Personal Information, and the specific pieces of Personal Information we collected about you over the past 12 months.

●        Deletion – You can request that we delete your Personal Information that we maintain about you, subject to certain exceptions.

●        Opt-out – You can request to opt-out of the sale of your Personal Information by either clicking the Do Not Sell My Info link that may be in the footer of our websites, or contacting us using the information provided in the Contact Us section, below.  For purposes of this Privacy Notice, “sell” means the transfer of your personal information to a third party for monetary or other valuable consideration. Whirlpool Corporation and Yummly — part of the Whirlpool Corporation family of brands and Whirlpool Corporation subsidiary — are a common business for purposes of the California Consumer Privacy Act. Your opt-out of cookie-based tracking for advertising purposes is specific to the device, website, and browser you are using, and is deleted whenever you clear your browser’s cache. 

California residents can make an access or deletion request by contacting us using the information in the “Contact Us” section of this Privacy Notice (below), or by calling toll-free or using the web form available in the Contact Us section on our websites.

We will take reasonable steps to verify your identity prior to responding to your requests.  The verification steps may vary depending on the sensitivity of the Personal Information and whether you have an account with us.  If you designate an authorized agent to make a request on your behalf, please ensure the authorized agent identifies him/herself as an authorized agent.

We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain Personal Information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.

We also want our California residents to know the following:

●        We collect and use the following categories of Personal Information for the business and commercial purposes described in this Privacy Notice: Identifiers; contact and payment information; characteristics of protected classifications under California or federal law (such as age and gender); commercial information; internet or other electronic network activity information; geolocation data; audio, electronic or visual information; and inferences. We collect this Personal Information from the sources described above.

●        We disclose each of these categories of Personal Information for our business and commercial purposes as described in this Privacy Notice.  

●        Certain companies place tracking technologies on our sites, allowing them to receive information about your activity on our sites that is associated with your browser or device.  Under California law, sharing data for online advertising may be considered a “sale” of information. As such, we may “sell” the following categories of Personal Information based on our use of cookies and other tracking tools: Identifiers; commercial information; Internet or other electronic network activity; geolocation data; and inferences. 


We are committed to maintaining the security of the data you provide to us.  We use reasonable organizational, technical, and administrative measures designed to protect Personal Information that we store.  We also seek to use third-party service providers capable of protecting the information they maintain or process for us. Unfortunately, no data transmission over the internet or storage system can be guaranteed to be 100% secure.  If you have any security concerns (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us using the information in the “Contact Us” section below.  


Our Services may contain links to websites owned by other companies.  Because Whirlpool has no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy notice of each website you visit.  This Privacy Notice does not address, and we are not responsible for, the privacy or other practices of any other parties.


Our Services are not directed to individuals under the age of 18.  We do not seek or knowingly collect information from individuals under the age of 18, and we request that such individuals do not provide Personal Information through our Services.


Whirlpool Corporation, and its wholly owned European subsidiaries such as Whirlpool Europe SRL, participates in and has certified its compliance with the EU-U.S. and Swiss Privacy Shield Frameworks. Whirlpool Corporation is committed to subjecting all personal data received from European Economic Area (EEA) member countries, the United Kingdom (UK), and Switzerland, in reliance on the Privacy Shield Frameworks, to the Frameworks’ applicable Principles. To learn more about the Privacy Shield Frameworks, visit the U.S. Department of Commerce’s Privacy Shield List.

Whirlpool Corporation is responsible for the processing of personal data it receives under the Privacy Shield Frameworks and subsequently transfers to another party acting as an agent on its behalf.  Whirlpool Corporation complies with the Privacy Shield Principles for all onward transfers of personal data from the EU, the UK, and Switzerland, including the onward transfer liability provisions.

With respect to personal data received or transferred pursuant to the Privacy Shield Frameworks, Whirlpool Corporation is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.  In certain situations, Whirlpool Corporation may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

<div><a href="//" target="_blank"><img style="border: none" src="//" alt="TRUSTe"/></a></div>


We may occasionally update this Privacy Notice.  Please review the “Effective Date” at the top of this page to see when this Privacy Notice was last revised.  If we make any material changes we will notify you as required by law, which may include by email (sent to the email address specified in your account) or by means of a notice on this website prior to the change becoming effective.  We encourage you to periodically review this page for the latest information on our privacy practices.

Your use of the Service(s) following these changes means that you acknowledge the revised Privacy Notice.


If you have any questions about this Privacy Notice, please contact us by email at, or please write to us at the following address:

Chief Privacy Officer

Whirlpool Corporation

2000 N. M-63

MD 2533

Benton Harbor, MI 49022


We try to respond to general privacy inquiries within 30 days or as otherwise required by law.  Requests to opt-out from our marketing will be processed within 10 business days.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based dispute resolution provider (free of charge) at

Under certain conditions, more fully described on the Privacy Shield website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.


Compare 0/3